{
  "name": "U3 AI Agency",
  "nameAr": "يو ثري — وكالة ذكاء اصطناعي",
  "alternateNames": [
    "U3",
    "U3 AI",
    "U3 Agency",
    "يو ثري",
    "يوثري"
  ],
  "tagline": "Beyond AI — Beyond Ordinary",
  "version": "2026.09",
  "updated": "2026-09-30",
  "website": "https://u3-ai.com/",
  "brandPage": "https://u3-ai.com/brand",
  "brandPageAr": "https://u3-ai.com/ar/brand",
  "usage": "Use these files to represent U3 AI Agency accurately — press, partner pages, festival listings, co-branded work. Do not alter, recolour or redraw the logo. Prefer the transparent PNGs; pick the lockup for most uses and the mark where space is square or small.",
  "recommended": {
    "logoOnLight": "https://u3-ai.com/brand-kit/logos/u3-lockup-blaze-orange.png",
    "logoOnDark": "https://u3-ai.com/brand-kit/logos/u3-lockup-white.png",
    "markSignature": "https://u3-ai.com/brand-kit/logos/u3-mark-gradient.png",
    "squareAvatar": "https://u3-ai.com/brand-kit/logos/tiles/u3-app-icon-gradient.png"
  },
  "boilerplate": {
    "short": "U3 AI Agency is an AI-native cinematic studio based in Alexandria, Egypt, making AI films, commercials, product ads and music videos for brands across Egypt, the Gulf and the Arab world — 70M+ views, 250+ clients, 14 countries.",
    "shortAr": "يو ثري (U3 AI Agency) استوديو سينمائي قائم على الذكاء الاصطناعي من الإسكندرية، مصر — بنعمل أفلام وإعلانات وإعلانات منتجات وفيديو كليبات بالذكاء الاصطناعي لبراندات في مصر والخليج والوطن العربي. +70 مليون مشاهدة، +250 عميل، 14 دولة.",
    "long": "U3 AI Agency is an AI-native cinematic studio based in Alexandria, Egypt. We make AI films, commercials, product ads, corporate and training films, and music videos for brands across Egypt, the Gulf and the Arab world. Every frame starts as an idea imagined in full before any tool is opened — AI executes, it never thinks for us. Our work has passed 70 million views, aired on Egyptian national television and been released by artists on their own channels, for more than 250 clients in 14 countries. U3 is a Higgsfield Top Creator partner.",
    "longAr": "يو ثري (U3 AI Agency) استوديو سينمائي قائم على الذكاء الاصطناعي من الإسكندرية، مصر. بنعمل أفلام وإعلانات وإعلانات منتجات وأفلام شركات وتدريب وفيديو كليبات بالذكاء الاصطناعي لبراندات في مصر والخليج والوطن العربي. كل فريم بيبدأ كفكرة متخيَّلة بالكامل قبل ما أي أداة تتفتح — الذكاء الاصطناعي بينفّذ، عمره ما بيفكّر بدالنا. شغلنا عدّى 70 مليون مشاهدة، واتعرض على التلفزيون المصري، ونزل من فنانين على قنواتهم الرسمية، لأكتر من 250 عميل في 14 دولة. ويو ثري شريك Top Creator في Higgsfield."
  },
  "facts": {
    "founded": "Alexandria, Egypt",
    "founder": "Mohamed Yousry",
    "views": "70M+",
    "clients": "250+",
    "countries": 14,
    "partner": "Higgsfield Top Creator Partner"
  },
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    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-blaze-orange.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 28174,
      "kind": "lockup",
      "colour": "Blaze Orange",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-amber.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 28404,
      "kind": "lockup",
      "colour": "Amber",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-coral-red.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 28345,
      "kind": "lockup",
      "colour": "Coral Red",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-deep-maroon.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 26430,
      "kind": "lockup",
      "colour": "Deep Maroon",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-stone-gray.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 28469,
      "kind": "lockup",
      "colour": "Stone Gray",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-white.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 23589,
      "kind": "lockup",
      "colour": "White",
      "background": "transparent",
      "use": "dark backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-lockup-gradient-on-dark.png",
      "format": "png",
      "width": 1548,
      "height": 704,
      "bytes": 141200,
      "kind": "lockup",
      "colour": "Gradient mark + white wordmark",
      "background": "transparent",
      "use": "dark backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-blaze-orange.png",
      "format": "png",
      "width": 1139,
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      "kind": "mark",
      "colour": "Blaze Orange",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-amber.png",
      "format": "png",
      "width": 1139,
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      "kind": "mark",
      "colour": "Amber",
      "background": "transparent",
      "use": "light backgrounds"
    },
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      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-coral-red.png",
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      "colour": "Coral Red",
      "background": "transparent",
      "use": "light backgrounds"
    },
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      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-deep-maroon.png",
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      "colour": "Deep Maroon",
      "background": "transparent",
      "use": "light backgrounds"
    },
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      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-stone-gray.png",
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      "kind": "mark",
      "colour": "Stone Gray",
      "background": "transparent",
      "use": "light backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-white.png",
      "format": "png",
      "width": 1139,
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      "bytes": 19331,
      "kind": "mark",
      "colour": "White",
      "background": "transparent",
      "use": "dark backgrounds"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/u3-mark-gradient.png",
      "format": "png",
      "width": 1175,
      "height": 1219,
      "bytes": 519064,
      "kind": "mark",
      "colour": "Brand gradient",
      "background": "transparent",
      "use": "dark or light backgrounds; the signature version"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-blaze-orange.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 63023,
      "kind": "lockup-tile",
      "background": "Blaze Orange"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-amber.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 62700,
      "kind": "lockup-tile",
      "background": "Amber"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-coral-red.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 63391,
      "kind": "lockup-tile",
      "background": "Coral Red"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-deep-maroon.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 62086,
      "kind": "lockup-tile",
      "background": "Deep Maroon"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-stone-gray.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 61974,
      "kind": "lockup-tile",
      "background": "Stone Gray"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-lockup-on-gradient.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 1559983,
      "kind": "lockup-tile",
      "background": "Brand gradient"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-mark-on-blaze-orange.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 58491,
      "kind": "mark-tile",
      "background": "Blaze Orange"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-mark-on-amber.png",
      "format": "png",
      "width": 2780,
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      "kind": "mark-tile",
      "background": "Amber"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-mark-on-coral-red.png",
      "format": "png",
      "width": 2780,
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      "bytes": 58746,
      "kind": "mark-tile",
      "background": "Coral Red"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-mark-on-deep-maroon.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 57238,
      "kind": "mark-tile",
      "background": "Deep Maroon"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-mark-on-stone-gray.png",
      "format": "png",
      "width": 2780,
      "height": 2780,
      "bytes": 58409,
      "kind": "mark-tile",
      "background": "Stone Gray"
    },
    {
      "url": "https://u3-ai.com/brand-kit/logos/tiles/u3-app-icon-gradient.png",
      "format": "png",
      "width": 1690,
      "height": 1690,
      "bytes": 659430,
      "kind": "app-icon",
      "background": "Brand gradient"
    }
  ],
  "colors": [
    {
      "id": "blaze-orange",
      "name": "Blaze Orange",
      "nameAr": "برتقالي بليز",
      "hex": "#FC6105",
      "rgb": [
        252,
        97,
        5
      ],
      "group": "primary",
      "role": "The primary brand colour. Backgrounds, the logomark, headers and key brand moments."
    },
    {
      "id": "amber",
      "name": "Amber",
      "nameAr": "كهرماني",
      "hex": "#F99501",
      "rgb": [
        249,
        149,
        1
      ],
      "group": "primary",
      "role": "Secondary. Adds light and gradient depth without stealing focus."
    },
    {
      "id": "coral-red",
      "name": "Coral Red",
      "nameAr": "أحمر مرجاني",
      "hex": "#ED3137",
      "rgb": [
        237,
        49,
        55
      ],
      "group": "primary",
      "role": "Accent. Gradient endpoints and moments that need extra heat — never a main background."
    },
    {
      "id": "deep-maroon",
      "name": "Deep Maroon",
      "nameAr": "عنابي غامق",
      "hex": "#2F0101",
      "rgb": [
        47,
        1,
        1
      ],
      "group": "primary",
      "role": "Dark neutral. Our black is never pure black — dark backgrounds, text on light."
    },
    {
      "id": "stone-gray",
      "name": "Stone Gray",
      "nameAr": "رمادي حجري",
      "hex": "#747273",
      "rgb": [
        116,
        114,
        115
      ],
      "group": "primary",
      "role": "Neutral support. Secondary text, captions and labels."
    },
    {
      "id": "canvas-cream",
      "name": "Canvas Cream",
      "nameAr": "كريمي",
      "hex": "#FBF5EE",
      "rgb": [
        251,
        245,
        238
      ],
      "group": "secondary",
      "role": "Our warm alternative to pure white — light surfaces, proposals, website sections."
    },
    {
      "id": "studio-black",
      "name": "Studio Black",
      "nameAr": "أسود الاستوديو",
      "hex": "#140808",
      "rgb": [
        20,
        8,
        8
      ],
      "group": "secondary",
      "role": "Two steps deeper than Deep Maroon — U3 Originals surfaces and video letterboxing."
    },
    {
      "id": "cinema-magenta",
      "name": "Cinema Magenta",
      "nameAr": "ماجنتا السينما",
      "hex": "#D6386E",
      "rgb": [
        214,
        56,
        110
      ],
      "group": "secondary",
      "role": "Gradient endpoint only. Never a solid colour, a background or a text colour."
    },
    {
      "id": "mist-gray",
      "name": "Mist Gray",
      "nameAr": "رمادي ضبابي",
      "hex": "#D8D4CF",
      "rgb": [
        216,
        212,
        207
      ],
      "group": "secondary",
      "role": "Dividers, borders, table fills and quiet UI surfaces."
    }
  ],
  "gradient": {
    "css": "linear-gradient(100deg, #F99501 0%, #FC6105 42%, #ED3137 78%, #D6386E 100%)",
    "stops": [
      "#F99501",
      "#FC6105",
      "#ED3137",
      "#D6386E"
    ]
  },
  "fonts": [
    {
      "name": "Clash Display",
      "role": "English headlines and display text",
      "weights": "Extralight – Bold",
      "source": "https://www.fontshare.com/fonts/clash-display",
      "license": "Free for personal and commercial use under the ITF Free Font License."
    },
    {
      "name": "TRY Tosh B",
      "role": "Arabic headlines and text",
      "weights": "Thin – Black",
      "source": "https://befonts.com/tosh-font-family.html",
      "license": "Commercial use needs a licence from the font's publisher — it is not bundled in this kit."
    }
  ],
  "rules": {
    "clearspace": "The minimum clear space around the logo equals the logomark itself — one mark's width on every side.",
    "minSize": "Logomark: 24 px digital / 8 mm print. Full lockup: 120 px / 30 mm wide. Below that, use the logomark alone.",
    "contrast": "White on brand colours, Blaze Orange on light backgrounds, mono for print and invoices.",
    "donts": [
      "Don't stretch, squash, rotate or flip the mark.",
      "Don't recolour it outside the palette, or put a gradient inside a flat mark.",
      "Don't add shadows, glows, outlines or filters.",
      "Don't retype the wordmark in any font — the lockup is artwork.",
      "Don't place it on busy or low-contrast backgrounds.",
      "Don't let anything enter its clear space."
    ]
  },
  "voice": [
    {
      "name": "Confident",
      "body": "We know the value of what we make. We state; we don't beg."
    },
    {
      "name": "Direct",
      "body": "Short sentences. Zero fluff. No empty buzzwords."
    },
    {
      "name": "Human",
      "body": "Warm, flexible and respectful — premium never means cold."
    },
    {
      "name": "Different",
      "body": "If everyone is saying it, we say it another way."
    },
    {
      "name": "Cinematic",
      "body": "Every line builds a scene; every word earns its frame."
    }
  ],
  "character": [
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      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-mode-sheet.png",
      "format": "png",
      "width": 1536,
      "height": 1024,
      "bytes": 1124360,
      "name": "Character — Base Mode sheet"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-agent-mode-sheet.png",
      "format": "png",
      "width": 1536,
      "height": 1024,
      "bytes": 1444335,
      "name": "Character — Agent Mode sheet"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-hi.png",
      "format": "png",
      "width": 185,
      "height": 265,
      "bytes": 17041,
      "name": "Character — hi",
      "background": "transparent"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-front.png",
      "format": "png",
      "width": 150,
      "height": 265,
      "bytes": 16243,
      "name": "Character — front",
      "background": "transparent"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-side.png",
      "format": "png",
      "width": 130,
      "height": 255,
      "bytes": 13719,
      "name": "Character — side",
      "background": "transparent"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-back.png",
      "format": "png",
      "width": 145,
      "height": 255,
      "bytes": 14220,
      "name": "Character — back",
      "background": "transparent"
    },
    {
      "url": "https://u3-ai.com/brand-kit/character/u3-character-base-bust.png",
      "format": "png",
      "width": 149,
      "height": 160,
      "bytes": 12197,
      "name": "Character — bust",
      "background": "transparent"
    }
  ],
  "illustrations": [
    {
      "url": "https://u3-ai.com/brand-kit/illustrations/u3-illustrations-set-1.png",
      "format": "png",
      "width": 2060,
      "height": 3500,
      "bytes": 671258,
      "name": "Illustration set 1"
    },
    {
      "url": "https://u3-ai.com/brand-kit/illustrations/u3-illustrations-set-2.png",
      "format": "png",
      "width": 1720,
      "height": 840,
      "bytes": 178396,
      "name": "Illustration set 2"
    }
  ],
  "documents": [
    {
      "url": "https://u3-ai.com/brand-kit/docs/u3-company-profile-2026.pdf",
      "format": "pdf",
      "bytes": 4334684,
      "name": "Company profile 2026"
    },
    {
      "url": "https://u3-ai.com/brand-kit/docs/u3-brand-book.pdf",
      "format": "pdf",
      "bytes": 8988948,
      "name": "Brand book"
    }
  ],
  "downloads": {
    "everything": {
      "url": "https://u3-ai.com/brand-kit/u3-brand-kit.zip",
      "format": "zip",
      "bytes": 19894829,
      "name": "Full brand kit (logos, character, illustrations, colours, documents)"
    },
    "logos": {
      "url": "https://u3-ai.com/brand-kit/u3-logos.zip",
      "format": "zip",
      "bytes": 3409912,
      "name": "All logos"
    },
    "palette": {
      "url": "https://u3-ai.com/brand-kit/colors/u3-color-palette.png",
      "format": "png",
      "width": 1920,
      "height": 1080,
      "bytes": 215521
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    "colorsJson": {
      "url": "https://u3-ai.com/brand-kit/colors/u3-colors.json",
      "format": "json",
      "bytes": 2645
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    "colorsCss": {
      "url": "https://u3-ai.com/brand-kit/colors/u3-colors.css",
      "format": "css",
      "bytes": 569
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  },
  "contact": {
    "email": "info@u3-ai.com",
    "phone": "+20 101 234 5705",
    "quote": "https://u3-ai.com/quote"
  }
}