Making industrial safety visible without staging a conventional live-plant production
Episode one of THINK • ASSESS • ACT, the HSSE learning series of the German engineering group thyssenkrupp Uhde: a repeatable safety-film format around PPE and safe behaviour, delivered in Arabic, English and German without a camera or a crew inside a live plant.
thyssenkrupp Uhde — German engineering and industrial group — THINK • ASSESS • ACT — HSSE Learning Series
Arabic · English · German · Markets: Germany · Egypt · Gulf sites
In brief: U3 AI Agency produced a multilingual AI-native industrial safety film for thyssenkrupp Uhde: episode one of the THINK • ASSESS • ACT HSSE series on PPE, 3:47, in Arabic, English and German with lip-synced voice-over, built from a character and reference system without staging a conventional live-plant shoot.
- Runtime: 3:47 — measured on the published film (Confirmed by U3)
- Languages: 3 — Arabic · English · German, each lip-synced (Confirmed by U3)
- Days on site: 0 — Produced without entering the plant (Confirmed by U3)
The business problem
The HSSE team needed a repeatable safety-film format around personal protective equipment and safe behaviour, for a workforce spread across three languages, with the authority of a real industrial site.
Why the obvious approach wasn't enough
thyssenkrupp Uhde, the German engineering and industrial group, needed the opening episode of THINK • ASSESS • ACT, its internal HSSE learning series, on personal protective equipment. The film had to reach a workforce spread across three languages, carry the authority of a real industrial site, and avoid the cost, permits and safety risk of filming inside a live plant.
The U3 idea
We built the entire film with AI. Every environment, from control rooms to refinery walkways, was generated and art directed to match real oil and gas site conditions. Each scene was designed around a single line of voice over, so the visual never competes with the message. The result reads as cinematic footage, not as a slideshow with narration on top. No plant access. No shutdown windows. No crew inside a hazardous area. Scenes that would have required a rig, a permit and an insurance file were built in days, and revisions that would normally mean a reshoot were handled inside the same production cycle.
Why it mattered
Recurring worker identities, precise uniforms and PPE, controlled environments, brand and logo consistency and three lip-synced language versions: a character and reference system made each of these a decision taken once and held for the whole film.
What we built
A character and reference system, scene-by-scene visual production from AI-generated assets, multilingual voice-over with lip sync, editing and finishing, and brand revisions handled inside the production cycle.
Production system
- Every environment — control rooms, refinery walkways, storage yards — generated and art-directed to match real oil and gas site conditions.
- One scene per line of voice-over, so the picture never competes with the message.
- Consistent characters and PPE across the whole film, held with locked references rather than re-generated shot by shot.
- A single master edit conformed across the three language versions, each with its own lip-synced voice-over.
- Revisions handled inside the production cycle — no reshoot, no second site visit.
What shipped
- Episode one of THINK • ASSESS • ACT (3:47)
- Arabic, English and German versions with lip-synced voice-over
- Concept and script direction
- Sound design and final masters for internal use
Craft & finishing
- Editing: A single master edit, conformed across the Arabic, English and German versions.
- Motion design: Series title cards and on-screen text, set in three languages.
- Sound: Sound design and the final masters for internal use.
Before → After
Before:
- A PPE topic that had to reach three language groups
- A conventional live-plant production that was difficult to stage
- No repeatable film format for the series yet
After:
- Episode one, 3:47, in Arabic, English and German
- A character and reference system reusable for the next episodes
- One master edit conformed per language, each lip-synced
What this proves
U3 can deliver AI-native enterprise production under brand, safety and multilingual constraints — not only consumer social content.
Who this is for: Industrial multinationals · HSE teams · L&D · Internal communications · Enterprise training
See it live
Voice-over transcript
The film’s script, translated from the Arabic it was written in.
Welcome to THINK • ASSESS • ACT, the health, safety and environment awareness series from thyssenkrupp Uhde.
Through this series we shine a light on potential hazards and on the best practices that support safe decisions across our different working environments and sites.
Safety is a shared responsibility. It does not start with rules — it starts with awareness.
This episode: personal protective equipment.
Personal protective equipment (PPE) is one of the most important means of protection across working sites, and one of the key safety requirements within the Life-Saving Golden Rules — reducing the risk of injury and protecting people as they carry out their daily tasks at thyssenkrupp Uhde. It is always the last line of defence between a worker and the hazards of the job, which is why it must be used properly at every site.
So why do we sometimes ignore PPE? There are three common reasons we need to be aware of:
• Overconfidence: “I'm a professional… I know how to avoid the danger.”
• Time pressure: “It's a simple task, it will only take a few minutes.”
• Habit: when time passes without an incident, the hazard starts to feel as though it isn't there at all.
But the truth is that most injuries happen when we stop seeing the hazard, or believe it will not happen to us. So before you enter a work area, stop for a moment and ask yourself:
Do I have the protective equipment my task requires?
Have I inspected it and confirmed it is sound and fit for use?
Am I wearing it correctly?
Three simple questions — and they can prevent a serious injury and save your life.
Even with technical and organisational measures in place to reduce risk, some hazards cannot be eliminated entirely. That is where personal protective equipment comes in, as the last line of defence between the worker and the hazards of the working environment.
It falls into two main types:
First: mandatory personal protective equipment — to be worn inside the work site at all times. It includes:
Safety helmet: to protect the head from falling objects and from impact with fixed or moving objects.
High-visibility vest: to increase visibility and improve the safety of people working around moving equipment.
Safety shoes: to protect the feet from impact, slipping, and sharp or heavy objects.
Safety glasses: to protect the eyes from dust, flying particles and other hazards to sight.
Long-sleeved workwear: to give the body additional protection and reduce direct exposure to hazards.
Second: additional personal protective equipment — required according to the nature of the work and the outcome of the risk assessment. It includes:
Safety harness: when working at height, to prevent a fall or limit its consequences.
Hearing protection: in high-noise areas, to protect hearing from damage.
Face shield: during cutting, grinding and welding, to protect against sparks and flying particles.
Protective suit: when handling chemicals or hazardous materials.
Respiratory protection: when exposed to dust, fumes or harmful gases.
Suitable gloves: according to the nature of the work, to protect the hands from mechanical, thermal or chemical hazards.
Always remember: the company is committed to providing personal protective equipment suited to the nature of the work, involving workers in selecting it and confirming that it fits. Using that equipment correctly and looking after it remains every worker's responsibility, to protect themselves and their colleagues.
Take note:
Entering the work site without the required personal protective equipment is not permitted.
Carrying out any work without the protective equipment appropriate to that work is strictly prohibited.
Make sure personal protective equipment is used correctly, according to the manufacturer's instructions, at all times.
Keep personal protective equipment in good condition, and make sure it is sound and fit for use.
Personal protective equipment is the last line of defence between the worker and the hazards of the working environment.
Using personal protective equipment correctly and at the right time helps reduce injuries and protect lives.
Ordinary work clothing (such as coveralls) that offers no specific protection does not count as personal protective equipment.
Technical and organisational measures to reduce risk must take priority before relying on personal protective equipment.
The need for personal protective equipment is determined through the risk assessment of the work site.
Clear signs and markings must be placed wherever the use of personal protective equipment is mandatory.
The company is committed to putting mechanisms in place for selecting, approving, purchasing and distributing certified, safe personal protective equipment.
Personal protective equipment will not slow you down — but it may save you. The right decision does not take time; it takes awareness.
Safety begins with a decision, and every safe decision makes a difference and helps protect lives.
The Health and Safety department at thyssenkrupp Uhde appreciates your continued commitment to a culture of safety, and your active role in strengthening a safe and healthy working environment across every site.
Think… assess… act safely.
Part of: Brand & Enterprise Films · Post-Production, Motion Graphics, 3D & VFX · White-Label AI Production for Agencies